Resume

An experienced UX designer leading cross-functional teams to deliver solutions that align with customer needs and business goals. Striving to improve design and delivery processes. Connecting user experience, business strategy, and creativity to develop experiences that improve engagement and promote growth.

I excel at fostering collaboration, mentoring, and ensuring the user’s needs are met.

EXPERIENCE
ZS Associates, Senior UX Designer

Oct 2017 – Present | B2B Healthcare | Mobile and Web Design | SaaS

Leading design thinking and implementation for all features of Field Insights and MyInsights:  AI + ML driven, insight generation and next best action SaaS products on iOS and Angular mobile platforms for pharmaceutical sales reps.    

Notable feature deliveries:  Engagement Suggestions, Customer List, Customer Scheduling Workflow, Drag and Drop Calendar Scheduler, VERSO Component Library

Highlights:

  • Helped conceptualize and launch Personalized Analytics (now called Field Insights) product.

  • Grew Field Insights client base from 0 to 12 large scale pharma companies.

  • User Satisfaction Survey levels - Learnability, Simplicity, Ease of Use, and Comfortability all scoring over 80%.

  • Created the Field Insights Figma Mobile Component Library, used by both design and technical teams, streamlining our design and delivery process, and laying the foundation for other ZS mobile product design.

  • Implemented a UX/UI punchlist process, reducing production level bugs and inconsistencies.

Uline, UX Designer

Oct 2016 - Oct 2017 | B2C eCommerce | Web Design

At Uline, I designed experiences around the cart, and member registration.  I was able to implement the cart menu flyout, which alleviated a major customer pain point.  I also redesigned our member sign-up forms which contributed to 20% less abandonment.

GrandCanal Solutions, UX Designer

May 2013 - Sep 2013 | B2B Shipping and Logistics | Web Design

At GrandCanal, I designed dashboards that allowed shipping and inventory managers to track KPIs and visualize performance of their logistic network.

Education

San Jose State University
MS, Human Factors and Ergonomics
San Jose, CA
2014-2016

Baylor University
BA, Psychology
Waco, TX
2010-2014

Skills

Design Leadership

  • Driving design from problem identification to solution development and delivery.

  • Strategic design thinking that aligns both business objectives and user needs.

  • Cross-functional collaboration with product management and technical teams.

  • Team management, coaching, and mentoring.

  • Champion for design principles and user centered thinking.


Design Skills

  • High and low fidelity wireframing and prototyping.

  • Creating user flows, user story maps.

  • Workshop and meeting facilitation.

  • Communication and presentation skills to convey design rationale.

  • Workshop and meeting facilitation.

  • Scalable, iterative, and consistent designs.

  • Design annotations and specs.

  • Building and maintaining design systems.

  • Understanding of human-centered design principles.

  • Understanding of Xcode, Angular, React, Java, and HTML capabilities.


Design Tools

  • Figma, Axure, Adobe Illustrator, Zeplin

  • Jira, Confluence, Trello, Slack, Teams

Awards

Celebrating Impact Award - ZAIDYN Field Insights, 2024
Winner - Best Product Team - ZAIDYN Field Insights, 2023